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I’ve decided to link to an article from Content Marketing Institute about converting blog readers into customers — even though I have my doubts about some of the suggestions!

I write my blog to express ideas, offer information to others which I’ve found interesting or thought-provoking, and report on what’s going on in my writer/illustrator journey with the hope that a few of my readers might purchase a book of mine or stop by and visit with me at an author’s event. But I’m not a “hard seller,” and am therefore skittish of some of the suggestions made in this article.

Maybe some of my readers who have a product to sell (book or otherwise) will find 11 Ways to convert Blog Readers Into Customers helpful. Do any of you have input on the subject?

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Skean copy The book world has changed enormously since my children’s book, Leprechaun Cake & Other Tales, was published. Yes, I had to do school visits and storytellings, but most of the promoting was done by my small press publisher. The Vegetarian Resource Group secured reviews and in-person interviews, placed ads in print publications, and listed the book in their printed catalog. Brick and mortar stores, both independents and chains, carried the paperback and royalty checks were issued when sales were good.

Nowadays, authors with small press publishers are often responsible for securing their own interviews and reviews. And those interviews are usually done via the internet, whether later published on a blog or offered as a podcast. Advertisements in print publications have been replaced by book trailers on YouTube, online ads, and excerpts read on a computer screen. Online book stores have grabbed a huge share of the book market, and if profits are realized, an online deposit is made in an author’s electronic account.

So what’s an author to do? I say, “Embrace the changes and learn the new world of books!” And that’s what I’m trying to do with The Enchanted Skean, my just-released fantasy novel from Mockingbird Lane Press. For better or worse, the book world is changing, and this writer is trying her best to take advantage of the new technologies and the wide support network offered by the internet.

So please check out the following, and let me know what you think.

Alesha Escobar’s Blog Interview of Vonnie: http://www.aleshaescobar.com/feature-friday-the-enchanted-skean/

Larry Matthew’s Podcast Interview of Vonnie: https://soundcloud.com/larry-matthews/vonnie-winslow-crist-talks

Book Trailer for The Enchanted Skean: http://www.youtube.com/watch?v=3-8C9OkyJCU

Online 3-chapter excerpt of The Enchanted Skean: http://vonniewinslowcrist.com/books/the_enchanted_skean_excerpt

And giving credit where credit is do, thanks to Alesha and Larry for doing the interviews, Jamie at Mockingbird Lane Press for the book trailer, and the readers who’ve bought the book. It takes lots of support to become a successful author, and I appreciate all the support I’ve received.

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