Archive for April 19th, 2015

I hadn’t planned to do another post about marketing, but I read an interesting article and I got to thinking about why sometimes marketing doesn’t work. Among the problems listed were an author is too shy or too modest.

Which brings me to another one of my Keys to Success (I’m discussing these in relationship to writers, but they apply to many other people, too): Know thyself!

By this I mean, know your personality, limitations, habits, and strengths. If you’re an extremely shy person, you can avoid social situations or you can work to overcome this limitation. If you’re always late (one of my challenges), you need to discover strategies to help you arrive places on time. If you’re older and get tired in the evenings, either schedule author events for earlier in the day or set aside time to take a nap on the day of a late activity. If you’re an entertaining speaker but don’t do well reading from your book, give fun talks to groups, mentioning your book or briefly quoting from it. People will still be interested in buying it.

Here’s the link to 5 Reasons Your Marketing Efforts Aren’t Converting Into Book Sales by Christelle Lujan, first published by She Writes. I hope you find it useful.

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